As the sale of the Ottawa Senators continues to attract interest from celebrities and hockey fans alike, Carleton University experts are available to discuss the process and business case for buying the team.

If you are interested in speaking with the experts below, please feel free to reach out directly. If you require other assistance, please email Steven Reid, Media Relations Officer, at

François Brouard
Professor, Sprott School of Business at Carleton University

Brouard is available to discuss the business dimensions and final financial aspects of the Senators’ sale. He recently published a report entitled Sale of Ottawa Senators – Information on a future transaction.

His research taps into an eclectic mix of topics including research in the governance of charities and non-profits; strategic intelligence of small to mid-size enterprises; the recruitment and life trajectories of accountants.

For more on Brouard visit:

Aron Darmody
Professor, Sprott School of Business at Carleton University


Darmody is available to discuss topics around marketing, branding, and media/business/growth opportunities that can come from the purchase of the Senators.

Darmody’s current research interests include cultural studies of digital marketing practice, Big Data, surveillance, consumer work, and consumer knowledge creation and exchange. He is currently working on projects that investigate contemporary marketing practices as new forms of consumer surveillance, how consumers produce and strategically manage their knowledge in digital spaces, and studies of ‘marketer behaviour’ — the roles that marketers play in shaping and giving definition to markets and consumer culture.

For more on Darmody visit:

Liam Cole Young
Professor, Journalism and Communication at Carleton University


Young recently wrote an article for the Conversation entitled The Ottawa Senators sale is about a lot more than gate receipts and star power.

His research covers four overlapping areas, media theory, and cultural techniques, histories of data and information, infrastructure studies, and critical internet studies.

He is in the early stages of building a long-term project on sports gambling, datafication and financialization.

For more on Young visit:

Media Contact
Steven Reid (he/him)
Media Relations Officer
Carleton University

Wednesday, May 24, 2023 in
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