The Reputation Enhancement Project (REP), an initiative designed to better define a distinctive and compelling identity for the university and to advance the institution’s visibility, is entering the testing phase for refreshed logos for Carleton and the Sprott School of Business.

Working collaboratively with the creative team from Banfield, the university’s partner agency on the project, the core team has developed three concepts for each of Carleton and Sprott. The concepts were reviewed and refined with the help of the REP-C, an advisory committee which includes members from all major units across campus.

This invitation to provide feedback is now being extended to all students, faculty, staff and alumni as well as made available externally via social, to solicit feedback on logo concepts.

Please complete a short anonymous survey by project partner Ipsos and you could win one of 25 Carleton sweatshirts with the chosen logo.

In the weeks ahead, and once a logo is finalized, we will build out Carleton’s visual identity and develop a communications campaign.

For more information on the initiative, please visit the REP website.


Carleton Newsroom

Tuesday, April 6, 2021 in
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