Carleton Launches New Public Awareness Campaign

Distinctly Carleton will showcase amazing stories leading to 75th anniversary

Carleton University has launched a public awareness campaign and a new website to showcase some of its most amazing stories and the great people who have called its campus home.

The multi-year campaign, called Distinctly Carleton, will celebrate the people who have been transformed by Carleton and those who have worked so hard to support it since 1942, when a group of visionary citizens opened the doors of Carleton College to students building their careers after the Depression and military service in the Second World War.

“Carleton’s outstanding graduates inspire and impress through incredible careers and genuine commitment to community,” said Carleton President Roseann O’Reilly Runte. “As we approach Carleton’s 75th anniversary, it is fitting to share our pride in these extraordinary alumni, as well as our students and faculty members.”

Carleton kicked off the campaign today by unveiling massive portraits of alumni, students, donors and a very special former chancellor, Lester B. (Mike) Pearson, who also lectured on campus in history and political science after he left politics and right up until his death in 1972.

Carleton also presented a redesigned website ( that is more accessible and responsive on a variety of platforms. It will remain the go-to hub for campus members, prospective students and parents, and others interested in learning more about the unique range of programs and activities offered by the university.

“The array of people who have benefitted from a Carleton education is truly remarkable,” said The Honourable John Manley, a former deputy prime minister, who received a BA from Carleton in 1971 and is featured in the campaign. “I am honoured to be included among the Carleton graduates being profiled in this campaign.”

Others featured in the initial stage of the campaign include Giller Prize winner Lynn Coady, international designer Karim Rashid, CBC foreign correspondent Nahlah Ayed, internationally acclaimed physicist Lawrence Krauss, basketball star Philip Scrubb, Canada Research Chair Winnie Ye, Fulbright Scholar Amanda Pappin and philanthropists Mary and Wes Nicol.

The public awareness campaign will include many new participants over the next three years and their stories will unfold on billboards and street banners, on websites and social media, and in advertising and videos.

The project is part of Carleton’s new Strategic Integrated Plan and was led by the Department of University Communications with support from faculties and administrative departments.  The Distinctly Carleton campaign is focused on showcasing stories that profile academic excellence among our students, faculty, staff, as well as the alumni, donors and founders who have contributed to Carleton’s success.

For more information about the campaign and the people who are featured in it, please go to:

About Carleton University:
Located in the nation’s capital, Carleton University is a dynamic research and teaching institution with a tradition of leading change. Its internationally recognized faculty, staff and researchers provide more than 25,000 full- and part-time students from every province and more than 100 countries around the world with academic opportunities in more than 65 programs of study, including public affairs, journalism, film studies, engineering, high technology, and international studies. Carleton’s creative, interdisciplinary and international approach to research has led to many significant discoveries and creative works in science and technology, business, governance, public policy and the arts. As an innovative institution Carleton is uniquely committed to developing solutions to real-world problems by pushing the boundaries of knowledge and understanding daily.

For more information:
Christopher Cline
Media Relations
Carleton University
613-520-2600, ext. 1391