“Rather than using outdated static directories and paper maps, we provide facilities with a digital indoor and outdoor solution that enhance the visitor experience by providing all wayfinding, promotion and event information in a convenient and interactive channel,” explain Pritchard and Millward. “All of the data that is received through the web, mobile and kiosk is collected, analyzed and displayed in real-time in the manager’s portal.”
While attending a networking event, Millward approached Dr. Tony Bailetti, the Director of Carleton’s Technology Innovation Management (TIM) program – a master’s program focusing on developing technology businesses.
Both Millward and Pritchard enrolled in the TIM program in the fall of 2015.
TIM Program: Thinking on a global scale
“The TIM program really helped us think bigger and on a global scale,” note the young entrepreneurs. “The mentality of building a company capable of generating a million dollars in yearly sales provided us with a goal to work towards and forced us to think in millions rather than in thousands and most importantly on a global scale.”
Today, InteractiveStudios Inc. is established and profitable with no sign of slowing down. The founders have struck a deal to build several digital directories for the CF Rideau Centre and could potentially be extending this partnership to implement their product in other Cadillac Fairview shopping centres. Recently, they have also supplied a smart, interactive digital signage system to Carleton University.
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